London & New York, May 2025 – Ahead of the 121 Mining Investment Conference in New York, 121 Group and Pulse Intelligence Partner (PIP) are announcing a strategic technology partnership.
The agreement positions Pulse Intelligence as 121’s Official Intelligence and AI/Automation Partner, embedding next-gen automation and real-time intelligence across 121’s internal operations and client experience.
“121 isn’t just a distribution partner — they’re a core user,” said Will Coetzer, Founder of Pulse Intelligence. “This is about giving their team superpowers, automating internal workflows, and creating a feedback loop between deal activity, BD strategy, and investor engagement.”
What the Deal Unlocks for 121 Internally:
- BD Module (PIPs): Automates pipeline tracking for 121’s BD and account management teams. Tracks material company events like financings, drill results, M&A, and people moves to surface the warmest leads across 49 signal categories.
- API Integration: Syncs company and investor data automatically across the 121 platform. No more repetitive re-entry of company profiles or event registration info.
- Automated CRM Enrichment: Logs company-investor interactions, updates contact records in real-time, and enables predictive business development.
- Daily Market & Deal Alerts: Real-time summaries on portfolio companies, investor activity, and macro signals delivered to the right internal stakeholders.
- Data Asset Monetization: Lays the foundation to leverage 121’s existing dataset across thousands of meetings and events to drive future premium offerings and analytics.
This is not a theoretical roadmap — it’s being implemented imminently. Over the next 3–6 months, Pulse will automate large portions of 121’s internal database management, lead targeting, and event prep processes — freeing teams to focus on strategic growth.
Benefits for 121 Clients (Mining Companies and Sponsors):
- Investors gain real-time insights, cleaner data, and frictionless meeting prep.
- Companies – more seamless registration processes – no longer need to re-enter profile data or rely on slow manual updates.
- Machine Learning: Over time, everyone benefits from an increasingly intelligent event lifecycle — as the platform learns from interactions, it continuously refines deal matching, automates follow-ups, and improves ROI for mining companies and investors.
“This is how tech partnerships should be built,” said Coetzer. “We’re embedding intelligence directly into 121’s workflow and co-creating value.
About Pulse Intelligence
Pulse Intelligence is the mining industry’s first AI-native automation platform, offering real-time institutional investor-grade/quality data (including a one-click audit trail), automated research tools and workflows, vertical AI agents, and BD intelligence to analysts, investors, and executives.
Visit pulseintelligence.com.
